You may know that SEO- Search Engine Optimization is a best known digital marketing tool. Do you know how it actually acts?
Let’s have a deep look at search engine optimization.
What is SEO ?
SEO is a digital marketing tool that is used to generate traffic and leads organically on search engines such as Google, Yahoo, Bing etc. Using SEO, you can rank your website on #1 on Google’s SERP (Search Engine Result Page). More engaging content on your site will also help you to make your viewers/visitors to be your customers.
Types of SEO:
- Technical : Optimizing your website on the basis of technical aspects.
- On-page : Optimizing the content to make it mobile -friendly and engaging.
- Off-page : Include promotion on search engines and other websites.
Technical SEO: It refers to Optimizing the technical elements on a website is the best way for search engine optimization success. Making a site that can be crawled by crawlers and indexed by search engines will help you to make your content and website rank. You may need to make your content in such a way that it is easy for crawlers & search engines to get access and discover all the content on your site. Creating mobile-friendly, engaging content on your and https sites all helps you to reach your content to more people and really matters in technical SEO.
Content SEO: It means optimizing your content for the audience and search engines. Your audience will see what is actually on your page and the search engines will see the code through crawlers. You must always create helpful, engaging and high -quality content that can reach your targeted audience. While optimizing content people for people, make sure that it; contains relevant topics; includes keywords that are searched by people mostly; contains unique, original & logical content; free of grammatical mistakes & spelling errors; includes multimedia- images, videos to make it attractive; your content must be better than your competitors on SERPs; it should include header tags; and LSI- Latent Semantic Indexing.
Key components for SEO are:-
- Title tags
- Meta description
- Header tags
- Image Alt text
- Open graph and
- Twitter cards
Off-site Optimization: There are some ways of digital marketing that may include in search engine optimization but somewhere it contributes and plays a big role SEO optimization success. The process of gaining links to a website is known as Link Building. This is the most used way to work on off-page optimization. There are many benefits of backlinks like- ranking and traffic. To generate traffic and leads with off-page, large quantity of quality links really matters.
There are different types of website promotion methods. Some of them are written below:-
- Brand marketing
- Content marketing
- SMM- Social Media Marketing
Let’s have a deep look on–
How does a search engine works?
If you want to find your business at any platform on search, you need to understand the technical process behind how search engines work and then make sure you are following all the right steps to achieve SEO success. If we talk about most commonly used search engine- “Google”, there are four stages of search:-
Crawling: Search engines use crawlers to crawl pages on the web by following links and using sitemaps.
Indexing: Search engines analyze the content and metadata of the pages it has discovered and add them to a database.
Ranking: Ranking refers to the rank that your content holds on the search engine result page when users search for their query.
Researching: Research plays a huge role in SEO, that helps to improve your performance.
Audience research: It’s important to understand your target audience, who are they? What are they actually interested in? What are their pain points?
Keyword research: It helps you identify corporate or relevant and valuable search keywords people majorly use from your content and understand the demand and competition to rank your content.
Competitor research: Your competitors are the results appearing in the SERPs on searching your content. You must observe What your competitors are doing. What are their strengths and weaknesses? What types of content are they publishing?, and how you can rank your content on that level.
Brand/business/client research: It relates to what are your targeted audience’s business goals? How can SEO help achieve those goals?
Website research: A variety of SEO audits can make you aware of opportunities and issues on a website that are making it difficult to succeed in organic search. Some audits that are necessary: technical search engine optimization, content and link profile.
SERP analysis: This will help you to get the search results for a given query and create content that is more likely to earn rankings and visitors.
Why is SEO (search engine optimization) important?
Search engine optimization is important in terms of promoting your business or brand digitally. It is the best way of leading traffic to your business.
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Some key points about SEO importance are:-
-Build trust with your customers: when your business highly ranks in organic search results it signifies that you are an highly authoritative and trustworthy source that search engine shows for those searched queries. Ranking on the first page of search engines result pages, especially in the top results, makes users more likely to trust your brand and visit your site. According to research, Google is the most trusted digital platform. As a result, users will trust your brand and believe they will get genuine answers for their query from you. Search engine optimization helps earn clicks & through applicable rather than paid ads.
-Improve users experience: User experience refers to how viewers interact with you on your website. When your viewers get a good experience, definitely you will get more clicks and traffic which will lead to a great success for your brand. Optimize your website speed fast loading, as time create a more positive visitor experience; Use images and videos with less KB, they will load fast; make mobile friendly website-as most of the users visits using mobile; use better site navigation; URL structure-make an easy and understanding website name which can be easy to remember; use internal links of your other content to lead traffic on them too.
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-Increase lead generation: The most important role of SEO is to generate more & more quality leads to your business. When users search for relevant keywords, as a result of their SERP, they will have the types of products / services your company offers. Search engine optimization also brings leads and traffic to your site, when you work with search engine’s terms and conditions and publish engaging content.
How is SEO ( Search Engine Optimization ) different from SEM ( Search Engine Marketing ) ?
-SEO: It focuses on organic results. In SEO you optimize your website to rank higher in SERP. It is a long-term strategy that can help you build brand awareness and credibility. It drives high quality organic traffic on your website. Results are slow in it, it can take almost 8-12 months but the results are real and organic.
-SEM: It focuses on both organic and paid results. It has many drawbacks and limited features. It uses paid promotion and advertising tools like Google ads and many more. It provides immediate and fast results but is not totally organic. It depends on your budget.
You must use SEO rather than SEM, to get real and organic reach and clicks. However, it takes time and effort but the results are a big success.
How is SEO ( Search Engine Optimization ) different from PPC ( Pay-Per-Click ) ?
-SEO: It focuses on organic results. In SEO you optimize your website to rank higher in SERP. It is a long-term strategy that can help you build brand awareness and credibility. It drives high quality organic traffic on your website. Results are slow in it, it can take almost 8-12 months but the results are real and organic.
-PPC: It is a kind of promotion of ad in which the advertiser has to pay for each click on their ad. Search engine ads and social media ads are listed in this kind of marketing.
So, when it comes to the preference for use among SEO and PPC, neither SEO nor PPC are better than each other. Both have their own potential and both are very good to get organic reach and results. The only difference is that search engine optimization is a long-term process, while PPC is a quicker way to reach customers.
How can one learn SEO?
There are some the of things you should do to learn search engine optimization:
- Read reliable resources
- Get hands-on experience, practice more and more
- Try new tools and techniques
- Have a lot of patience because search engine optimization is a time taking digital marketing tool.
If you really want organic traffic and reach on your website you must use search engine optimization tools.
Below are some essential SEO tools listed every website optimizer must use:
- Google Search Console
- a traffic analysis tool; e.g. Google Analytics
- a keyword research tool; e.g. KWFinder
- a backlink analysis tool; e.g. LinkMiner
- a rank tracker; e.g. SERPWatcher
