Digital Marketing
Digital Marketing is the way of marketing to promote brands, businesses, products and services using online based digital technologies such as social media platforms, Google ads and many other platforms to generate lead, traffic and targeted customers.
Types of Digital Marketing
There are many types of Digital Marketing. Below are some types of:
Search Engine Optimization (SEO)
Search Engine Optimization is a marketing tool not a form of marketing in itself. Things that are must when optimizing a web page for search engines are:
- Content quality
- Users interest
- Mobile friendly
- Number and quality of backlinks
Eventually, the goal is to rank on the first page of a search engine’s result page. This makes sure that those searching for the query related to your business can easily find your products and services. There are many search engines, digital marketers mostly focus on Google as it is a global leader and mostly used in search engine market.
Social Media Marketing
Social Media marketing refers to driving traffic and brand awareness by engaging people in online discussion. We can highlight our brand, services, products, culture and more. Focusing on social media marketing can be worthwhile as billions of people spending their time scrolling social media platforms.
The most popular platforms for social media marketing are Facebook, Instagram, Twitter, LinkedIn and YouTube. Eventually, the use of social media platforms you use for your business depends on your goals and targeted audience. For example, targeting your audience on LinkedIn is a good idea to generate new leads for your FinTech startup, as industry professionals are active on the platforms. However, if you are looking for B2B running social media ads on Instagram may be better for your brand, as youngers spend their most of the time scrolling Instagram.
Following are some tips to create an affective social media marketing strategy:
- Craft engaging and high-quality content
- Reply to queries and comments in a professional manner
- Post regularly on social media platforms
- To support and maintain your marketing efforts, hire social media managers
- Analyse your targeted audience spend most of their time on which social media platform
Pay-per-click Marketing
Pay-per-click(PPC) marketing is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. So, you pay for the ads instead of paying a set amount to constantly run targeted ads in online marketing tools. An formula organizes each available ad based on a use of factors, such as:
- Quality of ad
- Keyword bearing
- Quality of Landing page
- Bid amount
Email Marketing
The Email Marketing is simply you send a promotional mail and hope that likelihood clicks on it. Make sure, that your mails are logical and wanted.
Following are some best tips for email marketing:
- Mention about the content, both in the body as well as in the subject line.
- An email signature that denotes a subscribe button.
- Generate both transactional and promotional emails.
You want your viewers to see your mail as a valued services, rather than just as a promotional tool. Email marketing is one of the best way of digital marketing but you must use other tools, so that they meet your customer’s and viewer’s needs more effectively and efficiently.
